Messages for the city Times Square
Carrie Mae Weems. Photo: Disclosure

O project Messages for the City (Messages to the City) kicked off in five boroughs of New York on April 17th and won its second round on May 15th. The project – jointly conducted by Times Square Arts, the Poster House Museum, Print Magazine and the For Freedoms collective – aims to bring, through art, public service announcements and messages of thanks and tribute to city workers who cannot stay. at home. There are approximately 30 artists and designers, both established and beginners, who created works to be exhibited in one of the most emblematic places in the world.

Included in the initiative*:

By For Freedoms: Paula Crown, Nekisha Durrett, Alix Garcia, GONG, Jenny holzer, Christine Sun Kim, Kameelah Janan Rasheed, Pedro Reyes, Duke Riley, Xaviera Simmons, Carrie Mae Weems, Christine Wong Yap.

By Poster House and PRINT Magazine: Hello Baldych, Seymour Chwast, Pablo Delcan, Matt Dorfman, Milton Glaser, Jessica hische, Joe Hollier, Mirko Ilic, Maira KalmanJohn Kudosross mcdonald, Bobby Martin and Jennifer Kinon, Richard McGuirePablo MedinaDebbie Millman, Emily Oberman and Lorenzo Fanton, Gemma O'Brien, EDEL RODRIGUEZ, Paul Sahre, Paula Scher and Jeff CloseStrick & WilliamsKlaas VerplanckeZipeng Zhu.

for the organization of Messages, "While images of an empty Times Square have become emblematic of how quickly public life has changed in the midst of the global crisis, the city's streets are not actually empty." The text further states that “Hundreds of thousands of New Yorkers go to work every day to support the city, from healthcare workers, city workers, sanitation workers, grocery and bodega workers, delivery people and more.”

Messages for the city Times Square
Pablo Delcan. Photo: Disclosure.
Messages for the city Times Square
Duke Riley. Photo: Disclosure.

Each work is displayed on digital screens for 15 minutes, continuously throughout the day. Several companies donated advertising space on their billboards in Times Square to the project. The pieces will also appear on the screens of nursing homes, health clinics and food banks, thanks to the organization FYeye.

In addition to the campaign with the billboards, the Messages for the City included in its development a limited-edition painting by Mexican artist Pedro Reyes, whose sale was intended to benefit the New York Immigration Coalition. The advocacy organization represents more than 200 groups of immigrants and refugees in the metropolis. Soon the editions were sold out.

Pedro Reyes. Photo: Disclosure.

*Click on the links to be directed to a mini bio of each artist.

Read too: In Brazil, artists and designers come together for a social action campaign, access this link.

 

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