With the social isolation resulting from the coronavirus pandemic, museums, cultural institutions and market agents had to hastily rethink their organizational mode, even if the alternatives found now are temporary. In view of this scenario – and also considering the cancellation of SP-Arte, the main fair in the country -, a group of gallerists and artists got together to create p.art.ilha.
A initiative is online, going against another project of recent times, the Quarantine. Its first action takes place on May 1st, when the galleries will simultaneously launch a careful selection of works for sale on their websites and social networks.
Each purchase made during the month of May implies the receipt of a credit by the collector for future purchases at the same gallery; so p.art.ilha also sees ahead of the current crisis, fermenting stimuli that can provoke growth. In any case, the initiative does not lose sight of more urgent issues, such as keeping professionals working in the creative chain of the artistic sector (artists, gallery owners, producers, curators, researchers, photographers, editors and technicians) active.
In a press release, the group states that it is “open to all galleries that identify with our objective” and that it wants to “air the market and welcome innovative businesses, startups and artistic projects that have no place in our current market”.
Participating in the p.art.ilha: Aura (SP), B_arco (SP), c.galeria (RJ), Carcara Photo (SP), Casanova (SP), Desapê (SP), Eduardo Fernandes (SP), Janaina Torres ( SP), Karla Osório (DF), Mamute (RS), Mapa (SP), Lume (SP), Oma (SBC/SP), Periscope (BH), Sé (SP), Soma (PR) and Ybakatu (PR) .