Exhibition "Celebrating the streets: 50 years of Fiat and Brazilianness at Casa Fiat de Cultura"

Spaces for interaction and exchange, the streets reveal a plural, vibrant, and dynamic Brazil, where tradition and innovation walk side by side, shaping ways of living and imagining the future. It is from this atmosphere that this unprecedented exhibition is born. Celebrating the streets: 50 years of Fiat and Brazilian culture at Casa Fiat de Cultura., an experience that invites the public to immerse themselves in the essence of our culture and the creative force that transforms everyday life into art.

Curated by Yuri Quevedo, Peter Fassbender e Marcos Rozenin addition to fashion curation by Mercedes TristãoThe exhibition occupies all the spaces of the institution with more than 250 pieces, including works of art, historical photographs, fashion looks, automobiles that marked generations, as well as videos, immersive installations and site-specific works.

For car enthusiasts, the legendary Fiat 147, the world's first mass-produced alcohol-powered car, took center stage in the exhibition, demonstrating how boldness and innovation redefined the national industry over the last five decades. To portray the transformative spirit of the 1970s, the exhibition presents impactful historical records, such as the visit of then-President Juscelino Kubitschek to the Fiat factory in Betim (MG), a moment that helped solidify the brand as part of the country's history.

The exhibition guides the visitor through an engaging narrative that unfolds in multiple languages ​​and invites both playful interaction and reflection on the future. Throughout the exhibition, works by major names in Brazilian art emerge, such as Tarsila do Amaral, Candido Portinari, Guignard, Di Cavalcanti, Djanira da Motta e Silva, Cláudio Tozzi, and Beatriz Milhazes, helping to tell the story of national art in dialogue with the present.

The exhibition also highlights creations by Brazilian fashion icons such as Clodovil Hernandes and Ronaldo Fraga, as well as concept cars that reveal the country's creative force and provoke new perspectives on legacy, innovation, and the future. In this context, the streets appear as a stage for transformations and collective experiences, reaffirming their power as spaces of culture and identity.

Celebrating 50 years of history in Brazil, Fiat reaffirms its role as a protagonist in the life and culture of the country. More than just vehicles, its models have become symbols of progress and innovation, closely following the evolution of society through bold design, cutting-edge technology, and functionality that resonate with the daily lives of Brazilians. In a country of continental dimensions, the automobile goes far beyond mobility: it transforms into a powerful cultural expression, as present and captivating as football, fashion, Carnival, and religiosity. More than means of transportation, Fiat cars are consolidated as icons of belonging and emotion, an essential part of Brazilian identity and the way the country recognizes itself, celebrates its history, and projects its future.

Service
Exhibition | Celebrating the streets: 50 years of Fiat and Brazilian culture at Casa Fiat de Cultura.
From July 07th to October 11th
Tuesday, Wednesday, and Thursday from 10:00 AM to 9:00 PM; Saturdays, Sundays, and holidays from 10:00 AM to 6:00 PM (except Mondays).