conference guest León Ferrari: cult value and exposure value, held by Galeria Nara Roesler,, in the auditorium of the Museum of Modern Art of São Paulo (MAM-SP), Victoria Noorthoorn spoke to the PageB! about his coexistence with Ferrari, an Argentine artist who lived in Brazil for almost 15 years and his perceptions about the reception of the artist's work.

Noorthoorn is director of the Museo de Arte Moderno de Buenos Aires ( , and played an important role in Ferrari's participation in the 2007 Venice Biennale, in which the artist was awarded the Golden Lion.

The conference took place on April 12th and was supported by SP-Arte and the magazine ARTE!Brasileiros.

In addition to her, the Nara Roesler gallery currently holds two exhibitions by the Argentine artist, in São Paulo and in New York, curated by Lisette Lagnado. Find out more about the shows in the article Leon Ferrari, for a world without Hell, published in ARTE!Brasileiros 42.

In addition to Victoria, Regina Silveira, Pablo León de La Barra (Guggenheim), Anna Ferrari (Fundação Augusto e León Ferrari Arte e Acervo -FALFAA) and curator Lisette Lagnado participated in the event.

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