New MASP

Dumont-Adams
Above: Dumont-Adams Building before modernization. Below: Pietro Maria Bardi Building today.
By Pedro Mendes da Rocha 

Thinking about the MASP Annex

I have heard some criticisms of the project and I want to say that I really liked it. Firstly, because it assumes its role as a supporting role to the original building, an international reference that needs no comment, without, however, expressing any intention of design, identity or personality. On the contrary, in this sense it is very courageous, walking a fine line between what is right and what is wrong.

Secondly, because some people have raised the flag that the annex should have been built inside the Dumont-Adams façade. Now, accepting this attitude is defending the idea that this program is not welcome to perform, with its face exposed, on the Olympus of Avenida Paulista, the city's high-rise, and therefore needs a mask!

As if it were not worthy of standing out among a variety of jewels and mistakes. As if we were to say that the appropriate architecture for being on Paulista Avenue was a residential mannerist building. Or as if we were to place a burka/chador over the expression of a program that is almost unprecedented on the Avenue, associated with its counterpart, the Moreira Salles Institute. Reminiscent of a children's theater in which the hands are covered by Little Red Riding Hood's glove. Perhaps, nostalgic for the mansions, they are now clinging to the neoclassical.

These buildings that address the theme of the vertical museum/cultural center are installed on Paulista, expressing their personality by stating, in a forceful way, that they are not a residential building, a hotel, the headquarters of a bank or an office building.

Once, at FAUUSP, I heard a wonderful lecture by Professor Artigas. He asked whether the façade was a simple extroversion of the plan or a design that imposed itself on its expression. This question brought up for discussion a burning issue in architecture without establishing a hierarchy or pointing out the correct path between the two alternatives to follow. In other words, it is up to the architect's freedom (and competence) to address the issue and assess whether he or she was successful in his or her attempt.

I see this building as the expression of a fluid trapped inside the original building that contains, like a kind of blood, the energy and nutrients of the repressed demands of the program (didactic activities, technical reserve, restoration studio, etc.) and, now, can compress in the connecting tunnel and explode (like those fire hydrants in American films explode or like a volcano) and occupy a virtual parallelepiped determined by the memory of Dumont-Adams.

Therefore, together with SESC Paulista, a dynamo for its programming and also a beautiful and successful reconversion of an architectural office building with no value to the city and, mainly, like the administrative building of Estação da Luz, a space frequented by a small population and, at 18:30 p.m., it empties out and turns off its lights and, last but not least, the pioneering Itaucultural, as well as the Instituto Moreira Salles, a building built from scratch, are designing the Paulista Avenue of the future, with notable references such as Conjunto Nacional (David Libeskind), the Itaú headquarters (Rino Levi), Paulicéia (Jacques Pilon and Gian Carlo Gasperini), 5th Avenue (Pedro Paulo Saraiva and team) and others that will always be there. While some Dumont-Adams may give way to more appropriate solutions, of an architecture more committed to the expression of its time, like what the annex faces and comes out victorious.

In a conversation with Paulo Mendes da Rocha, at the 9th BIAU/Ibero-American Architecture and Urbanism Biennial, Eduardo Souto de Moura commented that people asked him what architecture they should do and his answer was very calm: “I don’t know!”. Any architectural demand, I think, is a huge challenge, at least for me. And I remember that Paulo Mendes da Rocha, on his birthday, said: “First of all, we should know what we shouldn’t do!”. How wonderful that Paulista Avenue received this gift that only makes it more beautiful and intriguing! Congratulations to our talented and competent fellow architects Martin Corullon, Gustavo Cedroni and Miriam Elwing, to the calculating Heloísa Maringoni and to MASP.


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